Website for lawyers and accountants: a practical checklist
Short answer
A law or accounting firm’s website has one job: help the right clients understand what you do and contact you with confidence. Show your practice areas clearly, introduce the people with their real qualifications, make the first contact easy and safe, and follow the advertising rules of your professional body.
Start with the client’s questions
People looking for a lawyer or an accountant usually want to know three things: do you handle my kind of problem, can I trust you, and how do I start? Build the site around those answers.
Pages every firm needs
- Home: who you help, in one sentence, and a clear way to get in touch.
- Practice areas or services: one section or page per area, in plain language, with typical situations you handle.
- Team: photo, role, qualifications, registrations and languages spoken.
- Fees: how you charge (fixed fees, hourly rates, first consultation). Exact prices are optional, but explaining the model builds trust.
- Contact: address, map, phone, email, opening hours and how to book a first consultation.
- Legal pages: a privacy notice and any information your country requires on a professional website.
Contact and consultation requests
A short request form works better than a long questionnaire. Ask for name, contact details, the area of the request and a brief description, and say when you will reply.
Add a note asking people not to send confidential documents or details through the form. Collect those later through a channel you have chosen for client files.
Professional rules come first
Bar associations, law societies and accounting bodies often have rules on advertising: what you may claim, how you mention specialisations, and whether you may publish results or client testimonials. The rules differ by country and profession, so check with your own regulator before you publish.
Trust signals that are allowed almost everywhere
- Real names and photos of the team.
- Registration numbers and memberships, where your profession publishes them.
- Clear explanations of common procedures, deadlines or documents.
- A physical address and a visible way to reach a person.
Be easy to find
- One page or section per practice area helps search engines match you to specific questions.
- A complete Google Business Profile with the same name, address and phone as on your site.
- Structured data (LegalService or AccountingService) so search engines and AI answer engines understand who you are. See our local SEO checklist.
With Mintinaj
Lawyers and accountants usually choose the Quotes and leads package: $149 setup and $15 a month (USD, ex-VAT), a full site with a request form. Sites can be in several languages, which helps firms with international clients. See the prices or start your order.
Frequently asked questions
Should a law firm publish its prices?
It is not required in most places, but explaining how you charge (fixed fees, hourly rates, first consultation) answers a question every client has. Check your professional body’s rules first.
Can I publish client reviews?
Rules vary by country and profession, and some regulators restrict testimonials or results. Check before you publish, and never use invented reviews.
Is a contact form safe for confidential matters?
Use the form only for a first contact. Ask clients not to send confidential details there, and move the matter to a channel you have chosen for client files.
Do I need my site in more than one language?
If you serve clients who speak other languages, yes. Each language should have its own pages so search engines can show the right one. More in our guide to a multilingual website done right.